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 CHINA
MEDIA DEVELOPMENT INCORPORATION
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China Media Development Incorporation, established in 1984,
is a conglom erate enterprise directly under the Xinhua News
Agency. Taking advantages of Xinhua's network
of bureaus in the 31 provinces, municipalities and autonomous
regions on China's mainland and in more than 100 countries
and regions around the world, as well as its information,
human and technological resources, China Media Development
Incorporation boasts of extensive business scope and outstanding
achievements.
As an ever fiercer competition is witnessed in the industries
of media, information, consultation and service today, CMDL,
with its credibility, expertise and talented people in various
fields, has provided specialized services of different kinds
to more than 100 clients, and enjoyed good reputation in the
same trade.
Our advantages:
◆ A business network covering china and extending to many
parts of the world as well as good contacts with government
media and enterprises;
◆ A perfect database of over 2,000 newspapers, periodicals
and audiovisual products;
◆ A pool of outstanding graduates from prestigious universities
and colleges in China and professionals with rich experience,
with department leaders mostly from Xinhua News Agency and
related trades, who all enjoy seniority in the business;
◆ An effective domestic and international business network
and long-term direct relations with the government, media,
non-government organizations, enterprises and counterparts
set up by making use of the unique advantages of Xinhua, the
national news agency with important position and role in China,
to which the incorporation is subordinated;
◆ The ownership of China International Communication Corporation,
an information communicating enterprise with extensive business
scope;
◆ The ownership of a nearly 10×10sq.m. screen at the east
side of the Beijing Railway Station; CHINA TOP
BRANDS; and
Our business scope:
◆ News data editing and translating;
◆ Book publication and distribution;
◆ Public relation work on government and public affairs;
◆ Media coordination;
◆ Enterprise and city image design and promotion;
◆ Promotion campaign for a certain brand;
◆ CL design and promotion
◆ Exhibition and demonstration operation;
◆ Advertisement agency, design and making;
◆ Medi-service for copyright transfer;
◆ Cultural communication and special training;
◆ Movie and TV production and distribution; and
◆ Market planning and consultation services for enterprises.
Xinhua Screen Advertising Corporation
· The Resource Conformity Department
In the form of project management and by means of resource
conformity, the Resource Conformity Department has carried
out cross-trade, cross-region and cross-department resource
conformity for many enterprises, which has incurred desirable
economic and social results for the target enterprises as
expected.
The Resource Conformity Department can carry on the project
management by applying market competition mechanism, and forge
a completely new public image for the client, promoting its
status in the industry and improving the popularity of its
brand. The Resource Conformity Department aims
to offer services of high quality, efficiency and accuracy.
It will provide research reports on resources
conformity and concrete scheme according to the client's requirement
and organize the implementation of concrete scheme for the
client.
· The Enterprise Development Department
The Enterprise Development Department is specialized in management
and consultation with the focus on capital operation. Its
consulting services range from information, consultation,
service development to project development, enterprise survey,
asset appraisal, project and investment introduction, risk
investment and financing advice. It also organizes business
tours for senior executives or relate personnel in the enterprises
to abroad.The department serves as an agency for domestic
enterprises to introduce advanced technology, equipment and
managerial experience from abroad.
The department enjoys good business relationship with leading
domestic enterprises and overseas commercial banks, securities
merchants and investment banks, and it has a group of experts
who are prominent in the profession and good at teamwork.
it will do its best to offer effective service to the client
· The External Cooperation Department
Taking advantages of various resources of Xinhua News Agency
and China Media Development Incorporation, the External Cooperation
Department has been engaged in extensive business collaborations
with various related organizations and renowned enterprises
at home and abroad, such as the largest risk investment corporation
of Korea-kotibi (KTB) -mainly in the form of mutual advantages
complementation and power-power combination, with the emphasis
on the cultural information industry.
Among the successful promotion campaigns as is the "Red
Silk 1997-Eyewitness of Hong Kong's Return". The
department aims at extensive business collaboration with domestic
and overseas clients and is willing to provide professional
services to them.
· The Current Affairs Dispatch Project Department
Jointly launched by China Media Development Incorporation
and Japan Current Affairs Organized Body in October 1993,
CURRENT AFFAIRS DISPATCH is a publication of economic issues
in Japanese distributed within the boundary of China. Focused
on current affairs and economic information in China and Japan,
it also covers other kinds of news information. Published
twice a day, the DISPATCH is circulated among higher commissioners
and managerial personnel of Japan organizations in China (including
the embassy and consulates, enterprises, banks and firms).
Beijing timely, in formative, convenient, prompt
and fast, it has been popular among the readers.
The circulation has enlarged rapidly since its launch. It
is mainly distributed Beijing, Shanghai, Shenyang, Dalian
and Guangzhou at present, and has started its online edition.
· The News Data Editorial Department
The News Data Editorial Department is mainly committed to
editing and distributing authoritative mega-reference books.
It has successively published a variety of reference
books such as Chinese Government Organizations Directory,
Directory of China's News and Press Organizations, Directory
of Chinese Enterprises for External Economic Relations and
trade, and the English edition of Directory of China's Industrial
and Commercial Enterprises. In addition, it has
also turned out some large picture albums, including Chinese
Tea, China's City Flowers, Friendship for Generations and
Overseas Chinese Feelings for Home. Of these,
Chinese Government Organizations Directory was assigned to
the News Data Editorial department for editing and distributing
with the approval from the secretary bureau of State Council
General Office and State Secretes Bureau. As the
only authoritative version in the country, Chinese Government
organizations Directory is divided into central volume and
local volume and can help with the communication between different
areas, government departments, enterprises and institutions.
It is an indispensable reference book. It's
book series perceiving the World from Every Corner have been
listed among the recommended books for middle and primary
school libraries by the Ministry of Education. Over
the past ten years and more, the department, with the effective
assistance from various enterprises and institutions around
the country, has produced several dozens of titles of mega-reference
books in the categories of directories, county annals and
large picture albums.
· CHINA TOP BRANDS
Launched in 1993,the monthly CHINA TOP BRANDS is China's first
and only magazine on industrial, commercial and economic issues,
which is designed to specialize in the studies on the brand
strategy while promoting famous brands and renowned enterprises
with their products. CHINA TOP BRANDS is run by the Xinhua
News Agency.
Mr.Dong Fureng, a famous economist in China, served as the
first president of the magazine. Since its launch. CHINA
TOP BRANDS has been committed to "promoting China's famous
brands to the world, bringing the world famous brands into
China." As a showcase window for brand strategy and related
policies, laws and statues, it is an authoritative magazine
for domestic brands promotion.
CHINA TOP BRANDS is devoted to studying and reporting things
around China's famous brands, disseminating advanced industrial
and commercial concepts, displaying the charisma of domestic
and international famous brands, and promoting the protection
and cultivating consciousness of quality, the magazine has
helped establish the philosophy of China's famous brands and
promote the brand strategy.
◆ Support from the top-Since its launch in 1993,the magazine
has enjoyed care and support from the
party and state leaders all along . Many party
and state leaders including Li Peng, ZhuRongji, LiLanqing,
BoYibo, Wu Bangguo, WuYi and Songjian have had their by-line
writings published in this magazine
over the years.
◆ Extensive and enriched information sources and storng editorial
staff-Rooted in Xinhua News Agency
that is the information confluence of China, with the aid
of its huge information network and contingent
of thousands of correspondents in every province, municipality
and autonomous region in China
and more than 100 nations and regions in the world, CHINA
TOP BRANDS will provide the information
on various aspects for readers:
1. Information on the brand strategy and policy from the top;
2. Information on successful cases of famous enterprises and
their products;
3. Information on famous brands market from the business circles;
4. Information on the famous brand theory from experts; and
5. information on the recognition of famous bands from market
and the public.
· China International Communication
Corporation
The China International Communication Corporation is among
the first nationwide professional public relation and information
corporations founded in China, which is authorized to be involved
in international business by the National Economic and Trade
commission. With the aid of Xinhua News Agency's
fair official background and its bureaus all over china and
in more than 100 countries and regions in the world, the corporation
has retained long-term and direct relations with government
departments, media, non-government organizations, enterprises
and trade colleagues. It has also established
an unobstructed and efficient internal and international business
network. All this has enabled the corporation
to provide high quality, multi-sided and flexible and personal
services according to the specific requirement of the client.
With profound knowledge and understanding about China's media
system and cultural features, China International Communication
Corporation can provide services of accurate media coordination
and news coverage for the client, and help the client establish
a fairly good media relationship with guaranteed target audience
and effect.
Over the past decade and more, CICC has provided following
services for clients;
◆ Over coordination with domestic and international news media;
◆ Planning news briefings, press conferences and special interviews;
◆ Writing and editing press releases at the clients requests,
and issuing local or nation wide news reports,
special interviews, on-the-spot reporting and follow-ups;
◆ Offering consultation and planning for industrial PR and
CI design and promotion
◆ PR in crisis, which is a special and important service offered
by the corporation. With its good relations with
the government departments (such as the administration of
industry and commerce, technology inspection bureau, consumers
association functional departments of the ministries and commissions
and industrial associations); and with its comprehension of
the state policies, plus its extensive and good long-term
cooperative network, it is capable of assisting the client
to rapidly settle any unexpected crisis happenings that may
damage the client's image; and Running professional training
on media human resource and PR work.
· Xinhua Screen Advertising Corporation
The Xinhua Screen Advertising Corporation under the China
Media Development Incorporation is an economic entity with
independent legal person capacity.
As the forerunner of screen advertisement industry of China,
it enjoys the unique advantages as follow.
The newsflash made by Xinhua News Agency's Center for the
screen advertising corporation, which is far more quicker
than TV and print media; as the first-grade agent of china's
first-class electronic screen manufacturers, the corporation
enjoys the overall technical backup and preferential price
policy.
With the advantages of news resources and name effect of Xinhua
News Agency, plus its rich experiences in screen advertisement
and management accumulated over the years, the corporation
is capable of setting up indoor and outdoor electronic screen
networks across the country and providing effective and new
media services, heading by its huge outdoor Xinhua Newsflash
at the Beijing Railway Station square and through flexible
and diversified ways of cooperation.
Joining hands with the industry's leading administrations
and manufacturers, the corporation is to provide a showcase
window of new electronic screen technology. Joining hands
with the related government departments, the corporation is
to provide new ideas for city planning in the urban modernization.
Joining hands with the owners of the electronic screens and
fellow advertisement agencies, the corporation is to share
with them resources and profits.
The gala activities undertaken by the corporation guarantee
an extensive media coverage and intensive public attention,
the corporation is to share with them resources and profits.
The gala activities undertaken by the corporation guarantee
an extensive media coverage and intensive public attention.
The corporation's congenital advantages in resources and its
unremitting endeavour will surely enable the client to get
twice the result with half the effort.
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